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Greg’s Marketing Advantage
Thinking of selling your home? You’ll want the best international exposure possible for your home, right? More and better marketing—especially internationally, especially at the Luxury level—means a higher sales price and a quicker sale. And that’s our goal for every sale!
Berkshire Hathaway HomeServices is new to Mexico—we opened the very first Mexican office for the brand in San Miguel in 2020—and therefore many Sellers are not aware of the advantage our brand offers over other local franchise names. You see, we’re an American franchise—with the same outreach and connectivity as though we were physically located in Texas or California—while every single competitor in San Miguel de Allende is simply a disconnected Master Franchise.
In other words, those Master Franchises are firms that share nothing more than a name with their U.S. counterparts. Our competitors have no ability to market their listings to their U.S. equals, they have none of the U.S. marketing tools, and none of the U.S. corporate clout our brand supports us with locally. And that gives Berkshire Hathaway HomeServices a very unique advantage over all other firms in San Miguel de Allende.
But what can you do for me, you ask? Let us show you! Below, you’ll see the marketing advantages that our brand offers that the other Master Franchises here simply can’t offer—it’s what sets us apart and has made the Warren Buffett umbrella of real estate companies largest in the world by sales volume! And then of course, there are Seller tools every agency in town uses, see why we’re able to do them better than the competition. Scroll below to learn more!
Haute Residence—part of the Haute Media Group, including Haute Living—is a leading news source about the luxury real estate market in destinations around the world, providing insight into over $18 billion worth of luxury properties each year. This invitation-only membership only allows one member to represent a trade market, and Greg is the one and only exclusive member for all of San Miguel de Allende!
What does this mean for you as a Seller? As a certified Google News Source, Haute Residence promotes every one of Greg’s listings—and every sale—in a press release picked up globally by all clients interested in San Miguel de Allende as a home destination, great targeted exposure for your home. Select listings are also promoted annually in Haute Living magazine, as shown above, sent nationwide to homes with a $3MM USD minimum value. And Haute Residence maintains archives—as shown at left—of all Greg’s listings and quarterly articles published, a perpetual resource for high-net-worth homebuyers exploring San Miguel de Allende as a destination. No one but Greg offers this in SMA!
Berkshire Hathaway HomeServices Luxury Collection Specialists are entrusted to represent hundreds of millions of dollars of real estate each year. Backed by the power of the Berkshire Hathaway HomeServices global brand and with access to preeminent home selling tools, our Luxury Collection Specialists have the unique ability to position your luxury property in front of buyers across the globe.
From our advanced technology and partnerships with the world’s top media outlets, to our branded media channels including Prestige magazine and a robust social media and digital presence, plus our showcase presentations that unite a global team of more than 50,000 real estate professionals, Luxury Collection Specialists pair first-class marketing tools with an unwavering commitment to guiding you home.
The page below outlines the details of what we offer our sellers, but for a quick overview, see what our CEO says in the video above.
As part of the Berkshire Hathaway umbrella, we enjoy unparalleled name recognition and admiration globally. Every country on earth recognizes and trusts our brand! It’s what gives our clients trust in knowing we follow the same integrity that built and sustains our brand.
And having reached the status as the largest umbrella of real estate companies—as ranked by sales, see the Bloomberg article at right—we’ve already demonstrated to past clients the power our brand can also provide you. We’re not the largest franchise by number of Realtors, we’re the strongest in terms of sales per Realtor…and that’s what benefits you: more expertise representing you.
But don’t take our word for it—see the video at left to see what we do!
The Luxury Collection division of Berkshire Hathaway HomeServices in Mexico exceeds the international media exposure other “premier” real estate agencies in San Miguel de Allende often try to emulate, simply because we’re an American franchise with the clout of a corporate media empire from the United States supporting us here at the local level, even south of the border.
One of the more popular offerings of Berkshire Hathaway HomeServices international outreach is the firm’s quarterly Global Open House series, exposing your listing to our global audience of over 50,000 real estate agents across the globe who will send buyers in our direction. Plus, your listing is then viewed online by millions of viewers who visit the corporate Luxury Collection site. Our San Miguel de Allende office has enjoyed multiple listings showcased in this highly-selective event, see it at work now—click the video at left!
Each of these listings then also receive additional social media exposure in that market, “Just Listed” postcard mailers, and targeted digital marketing to the city’s top High Net Worth zip codes, a program unparalleled anywhere in the entire U.S. by any other real estate brand. See the examples at right.
Because we’re an American franchise—unlike our local competitors—we have a direct connection to our sister franchise offices in the U.S. This allows us to post your home—with special emphasis on our Luxury Collection listings—to the various MLS systems in our top feeder markets in conjunction with our sister BHHS offices. See the example below from the largest MLS in the US.
This is a new and growing program offered by the Berkshire Hathaway HomeServices corporate franchise system, we will continue to roll out more and more markets as our program grows into additional feeder markets—see these three images as examples from just one market, and then watch for updates!
As San Miguel de Allende’s sole and exclusive member of Who’s Who in Luxury Real Estate, we are able to provide an extra boost of publicity internationally that other local offices cannot. Your Luxury Collection listings are posted to LuxuryRealEstate.com, the real estate industry’s most comprehensive and elite collection of luxury homes from over 60 countries generating over $240 billion USD in sales annually. Listings here get over 6.4MM page views per month from viewers with an AHI of $398K and an average house value of $1.9MM USD, the perfect target audience for your home!
Additionally, Luxury Real Estate magazine enjoys a print run of 50,000 and an email and digital distribution of 450,000 promoting the site’s homes with an average list price of $2.4MM USD. Ok, we admit, that’s a lot of numbers! You’ll get a quicker introduction just by watching the short video at right!
Besides your listing being automatically posted to this prestigious site, we have the ability to invest on a per-listing basis to boost your home’s exposure through special ad placement on the home page, which then generates additional social media outreach by Luxury Real Estate. The image at left showcases the home page where a $7MM listing was promoted. The overlay image shows the statistical feedback that tells us how many people saw your home, and how many engaged with the post by clicking to see your home online. Remember, no other agency in San Miguel can offer you this kind of exposure!
Real Estate Venues!
As a sister franchise office to our fellow U.S. franchise offices, we are able to promote your Luxury Collection listings in the magazines and online venues created in our best luxury markets in the U.S. These magazine ads and online publications reach a highly-targeted demographic of HNW families in their respective markets, ensuring your listing receives additional stateside exposure our local competitors in San Miguel cannot offer as only a master franchise. See just two of the examples shown here.
As example, the Lifestyles Southern California magazine—the primary feeder market for buyers looking at San Miguel de Allende—is direct-mailed to 75,000 southern California households with a $3MM minimum home value, is direct emailed to an opt-in email subscriber database of 25,000, and is seen online on BHHS California Properties web site receiving 1.9MM visits per year, as well as posting on popular magazine resource Calameo.com, receiving over 100MM unique visitors per month. Our other market publications share a similar distribution. Can you ask for better exposure?!
Because we’re an American franchise—unlike our local competitors—we have a direct connection to our sister franchise offices in the U.S. This allows us to post your Luxury Collection listings to the various MLS systems in our top feeder markets in conjunction with our sister BHHS offices. Each of these listings then also receive additional social media exposure in that market, as well as targeted digital marketing to the city’s top High Net Worth zip codes, a program unparalleled anywhere in the entire U.S. by any other real estate brand. This is a new and growing program offered by the Berkshire Hathaway HomeServices corporate franchise system, we will continue to roll out more and more markets as our program grows into additional feeder markets—watch for updates!
Driving the world’s LARGEST real estate company.
1,500 Offices Globally. Over $179+B of sales in 2021.
Greg’s Sphere of Global Influence
